Liftco observation/panoramic elevator/lift is a new variety which integrates the passenger and panoramic functions into a whole. It has been produced with the combination of the people’s further demands. The passengers can watch the scene outside the building during the up and down process. They can enjoy the cozy feel which has been brought along with the modern equipment. It has the bright and spacious panoramic sight and exquisite model. It brings about the marvelous and extraordinary charm to the constructions, extends the visual space of the elevators and prolongs the original narrow elevator space.